WHAT'S NEW

MRC GOLF Introduces Fubuki® Alpha

- MRC Press Release - January 26, 2010

Diamana Kai'li/Diamana 'ilima The Next Generation Fubuki Series Wood Shafts with MD Technology

Carlsbad, CA - (January 25th, 2010) – MRC GOLF, INC. introduces Fubuki Alpha, the next generation in the Fubuki Series. The Alpha’s profile utilizes an enhanced version of the original MD Tip Technology application that was first used by Mitsubishi in 2009 to launch the Fubuki TOUR profile that registered 5 official driver shaft victories on the US TOUR and European Tour combined in only its first season on Tour1. The second profile also includes a new application of the MD Technology along the entire length of the shaft, to increase torsional stability not offered on the original.

With a bend profile designed utilizing Mitsubishi Rayon’s propriety swing analysis software, the Fubuki Alpha series delivers smooth acceleration, increased stability at impact and slightly lower launch and spin than the original Fubuki Tour profile.


MD Technology

For the Fubuki Alpha series, Mitsubishi has refined the original MD Technology that creates a “hinge-like” effect, in order to deliver a combination of high launch and low spin in a traditional tip-stiff Tour-proven bend profile. To improve upon the original application, Mitsubishi identified and selected custom fibers by shaft “flex” (Regular, Stiff, X-Stiff), to optimize performance for each player. For shaft flexes typically used by players with higher swing speeds, Mitsubishi combined higher modulus carbon fibers to prevent too high of a launch. And for shaft flexes typically used by players with slower swing speeds, Mitsubishi used standard modulus carbon fibers to prevent too low a spin number -- while optimizing flight, trajectory and angle of descent.  This refinement has been applied by flex in the same way for all weights (50g, 60g, 70g).


Bend Profile

Fubuki Alpha incorporates a bend profile design, using Mitsubishi Rayon’s proprietary swing analysis software developed by utilizing data gathered from more than 20 years of manufacturing and designing high-performance carbon fiber golf shafts. This state-of-the-art profile incorporates an extreme shift in the mid-section, in addition to a butt section that has tapering butt stiffness. This combination provides even the most demanding player a shaft profile that generates smooth acceleration through impact and maximum stability and control.

Pricing & Availability
The new Fubuki Alpha will be officially launched in the U.S. at the upcoming 2010 PGA Merchandise Show in Orlando, FL (January 28-30, 2010), and will be available through MRC GOLF Authorized Retailers and Dealers nationwide. 

Fubuki Alpha has a suggested retail price of $400 USD and is available in the following weights and flexes:

Fubuki Alpha Woods Shafts
Alpha 50R, 50S, 50X
Alpha 60R, 60S, 60X

Alpha 70S, 70X

 

1Source: Darrel Survey Reports

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About Mitsubishi Rayon / Graphite Shafts

MRC GOLF, INC. is a wholly owned subsidiary of Mitsubishi Rayon Co., LTD., dedicated to designing and developing the world's finest composite golf shafts in performance and quality. MRC GOLF leverages their own resources and raw materials (vertical integration), which gives them a competitive advantage. Over the years, MRC GOLF has been a leading supplier of premium composite golf shafts worldwide. With many of the world's best players using Mitsubishi Rayon golf shafts, MRC GOLF has established itself as a dominant force in the golf industry.

 

About Mitsubishi Rayon Co., LTD.

Mitsubishi Rayon Co., LTD. (MRC) was established in 1933 as a manufacturer of rayon fibers. Since then, the company's interests have diversified to include specialized chemicals, plastics, and other synthetic fibers. Through continuous design and innovation, MRC has expanded its business focus into other areas that include resin systems, carbon fibers and composite materials, and a variety of other specialty products, including composite golf shafts. MRC's vertical integration advantage, the ability to design, develop and manufacture any combination of resins and fibers, sets them apart from their competition and gives them a competitive advantage. Today, MRC is recognized as the world leader in manufacturing and supplying carbon fiber and composite materials for performance based sporting goods applications.

 

Press Contact:
Mark Gunther
Mitsubishi Rayon / Graphite Shafts
Mark.gunther@mrc-golf.com
760-929-0001 x101

Stacey Benvenuto
Mitsubishi Rayon / Graphite Shafts
Stacey.benvenuto@mrc-golf.com