MRC GOLF Introduces Diamana Kai'li and Diamana 'ilima

- MRC Press Release - January 26, 2010

Diamana Kai'li / Diamana 'ilimaThe Next Generation Diamana Series Wood Shafts with MDI Technology

Carlsbad, CA - (January, 25th 2010) – MRC GOLF, INC. introduces Diamana Kai’li and ‘ilima, the newest profiles in the Next Generation Diamana Series. Diamana Kai’li and ‘ilima build on the original, tour-proven Diamana Series that’s amassed more than 80 official US TOUR Driver Shaft Wins over the past six years, including nine Major Championships1. The Next Generation Diamana Series incorporates a revolutionary patent pending technology called Multi-Dimensional Interlay (MDI).

MDI Technology is a proprietary process unique to Mitsubishi Rayon. By strategically layering sheets of ultra-thin carbon fiber in different directions throughout the entire shaft, we can precisely control lateral and torsional stiffness and stability with amazing accuracy. MDI provides a shaft with maximum resilience when storing and releasing energy, while reinforcing it for stability and control -- and with a precision never previously available.

Diamana Kai'li (kī-lē)
The Diamana Kai'li incorporates MDI Technology into the original Diamana Blue Board smooth bend profile with a slightly stiffer tip and butt section design. The result is a lower torque shaft that provides the same versatility as the original profile, while delivering more stability and control, with slightly lower launch and spin.

Diamana 'ilima (il-ē-ma)
Diamana ‘ilima incorporates MDI Technology into a new bend profile for the Diamana Series. It features an active, low-torque tip section, with a stiff mid-section and moderate butt section. The result is a shaft that dynamically promotes energy transfer throughout the swing, while delivering a penetrating ball flight with low spin.

Diamana Kai'li and 'ilima were introduced as prototypes on the US TOUR in late 2009 and have quickly grown in popularity on the US TOUR, European Tour, US LADIES Tour and other professional golf tours worldwide. In late 2009, Diamana Kai’li secured its first official driver shaft win on the European Tour.

Pricing & Availability
The new Diamana Kai’li and ‘ilima will be officially launched in the U.S. at the upcoming 2010 PGA Merchandise Show in Orlando, FL (January 28-30, 2010), and will be available through MRC GOLF Authorized Retailers and Dealers nationwide. 

Both Diamana Kai'li and ‘ilima have a suggested retail price of $400 USD and is available in the following weights and flexes:

Diamana Kai'li Woods Shafts

Kai'li 60R, 60S, 60X
Kai'li 70S, 70X

Kai'li 80S, 80X

Diamana 'ilima Wood Shafts

'ilima 60R, 60S, 60X
'ilima 70S, 70X

'ilima 80S, 80X

1Source: Darrell Survey Reports


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About Mitsubishi Rayon / Graphite Shafts

MRC GOLF, INC. is a wholly owned subsidiary of Mitsubishi Rayon Co., LTD., dedicated to designing and developing the world's finest composite golf shafts in performance and quality. MRC GOLF leverages their own resources and raw materials (vertical integration), which gives them a competitive advantage. Over the years, MRC GOLF has been a leading supplier of premium composite golf shafts worldwide. With many of the world's best players using Mitsubishi Rayon golf shafts, MRC GOLF has established itself as a dominant force in the golf industry.


About Mitsubishi Rayon Co., LTD.

Mitsubishi Rayon Co., LTD. (MRC) was established in 1933 as a manufacturer of rayon fibers. Since then, the company's interests have diversified to include specialized chemicals, plastics, and other synthetic fibers. Through continuous design and innovation, MRC has expanded its business focus into other areas that include resin systems, carbon fibers and composite materials, and a variety of other specialty products, including composite golf shafts. MRC's vertical integration advantage, the ability to design, develop and manufacture any combination of resins and fibers, sets them apart from their competition and gives them a competitive advantage. Today, MRC is recognized as the world leader in manufacturing and supplying carbon fiber and composite materials for performance based sporting goods applications.

Press Contact:
Mark Gunther
Mitsubishi Rayon / Graphite Shafts
760-929-0001 x101

Stacey Benvenuto
Mitsubishi Rayon / Graphite Shafts