WHAT'S NEW

MRC GOLF Introduces Bassara Griffin

- MRC Press Release - January 26, 2010

Bassara Griffin

The Next Generation in Lightweight Shaft Technology

Carlsbad, CA - (January 25th, 2010) – MRC GOLF, INC. introduces Bassara Griffin; the third profile in the Ultra-Light Bassara Series. Using state-of-the-art technology and a unique bend profile, the Bassara Griffin was designed to maximize driving distance by providing an unparalleled high launch, low spin trajectory in the lightweight category. Bassara Griffin represents the next generation in lightweight shaft technology from Mitsubishi Rayon.

Bassara Griffin
The Bassara UL Griffin series incorporates elastic titanium fibers that reinforce the tip section of this next generation ultralight shaft. This proprietary titanium fiber -- combined with the unique Griffin bend profile -- helps deliver a more consistent, repeatable dynamic loft at impact than traditional lightweight shafts. Compared with more traditional bend profiles, the Griffin's also features an extreme change in stiffness throughout the mid-section that allows for a more efficient transfer of power than traditional ultralight shafts and thus delivers the signature high-launch, low-spin trajectory.

Elastic Titanium Fiber
The elastic titanium fiber reinforced materials used in the Griffin series help reduce deformation during shaft loading. This characteristic helps a player transfer power during the loading and unloading of a shaft efficiently and without sacrificing ball speed or stability.

Pricing & Availability
The new Bassara Griffin will be officially launched in the U.S. at the upcoming 2010 PGA Merchandise Show in Orlando, FL (January 28-30, 2010), and will be available through MRC GOLF Authorized Retailers and Dealers nationwide. 

Bassara Griffin has a suggested retail price of $350 USD and is available in the following weights and flexes:

Bassara Griffin Wood Shafts
Griffin 43L, 43R   |   Griffin 53R, 53S, 53TS


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About Mitsubishi Rayon / Graphite Shafts

MRC GOLF, INC. is a wholly owned subsidiary of Mitsubishi Rayon Co., LTD., dedicated to designing and developing the world's finest composite golf shafts in performance and quality. MRC GOLF leverages their own resources and raw materials (vertical integration), which gives them a competitive advantage. Over the years, MRC GOLF has been a leading supplier of premium composite golf shafts worldwide. With many of the world's best players using Mitsubishi Rayon golf shafts, MRC GOLF has established itself as a dominant force in the golf industry.

 

About Mitsubishi Rayon Co., LTD.

Mitsubishi Rayon Co., LTD. (MRC) was established in 1933 as a manufacturer of rayon fibers. Since then, the company's interests have diversified to include specialized chemicals, plastics, and other synthetic fibers. Through continuous design and innovation, MRC has expanded its business focus into other areas that include resin systems, carbon fibers and composite materials, and a variety of other specialty products, including composite golf shafts. MRC's vertical integration advantage, the ability to design, develop and manufacture any combination of resins and fibers, sets them apart from their competition and gives them a competitive advantage. Today, MRC is recognized as the world leader in manufacturing and supplying carbon fiber and composite materials for performance based sporting goods applications.


Press Contact:
Mark Gunther
Mitsubishi Rayon / Graphite Shafts
Mark.gunther@mrc-golf.com
760-929-0001 x101

Stacey Benvenuto
Mitsubishi Rayon / Graphite Shafts
Stacey.benvenuto@mrc-golf.com