MRC Golf - Press Release - For Immediate Release
- MRC Press Release - August 26, 2010
Carlsbad, CA - (August 26, 2010) - Building on the recent success of its next generation Diamana® series, MRC GOLF, INC. announced today the company will release the third profile in the series, Diamana 'ahina - one of the most anticipated shaft launches in recent history. This next generation White Board's addition to the lineup will ensure Diamana continues to be one of the most successful and visible brands on the US TOUR. It will continue the legacy of the original Diamana White Board shaft, which has accounted for more than 20 official US TOUR Driver Shaft wins since 2007 alone.
The Diamana 'ahina utilizes a similar bend profile to the original White Board Diamana shaft and like Kai'li and 'ilima also incorporates Mitsubishi Rayon's signature Multi-Dimensional Interlay technology (M.D.I) to deliver a stiffer mid and tip section than its predecessor. Designed to deliver maximum stability through impact without sacrificing feel, Diamana 'ahina's extreme low torque, low spin design provides the flatter trajectory and low spin preferred by today's strongest players.
The superior stability and optimized torsional profile of 'ahina will allow players with maximum ball speed to hit straighter, more controlled shots as a result of the M.D.I. technology's ability to maximize how a shaft stores and releases energy.
The Diamana 'ahina profile will be available through authorized dealers beginning October 16, 2010. The shaft will come in three weights: 60, 70 and 80-gram, and a variety of flexes. The lighter weights are a good choice for players with a smooth tempo who want maximum head speed off the tee. The 70 and 80-gram weights combine power, stability and also a stiffer tip section.
The next generation Diamana 'ahina is named for a rare Hawaiian Silversword flower which grows only on Mount Haleakala. This plant, found only on the island of Maui, lives on the slopes of the dormant Haleakala volcano and is lliterally called 'ahinahina in Hawaiian. The Silversword is most noted for its Silver Bloom and has been considered an endangered species since 1922.
MRC GOLF, INC. is a wholly owned subsidiary of Mitsubishi Rayon Co., LTD., dedicated to designing and developing the world's finest composite golf shafts in performance and quality. MRC GOLF leverages their own resources and raw materials (vertical integration), which gives them a competitive advantage. Over the years, MRC GOLF has been a leading supplier of premium composite golf shafts worldwide. With many of the worlds best players using Mitsubishi Rayon golf shafts, MRC GOLF has established itself as a dominant force in the golf Industry.
Mitsubishi Rayon Co., LTD. was established in 1933 as a manufacturer of rayon fibers. Since then, the company's interests have diversified to include specialized chemicals, plastics, and other synthetic fibers. Through continuous design and innovation, MRC has expanded its business focus into other areas that include resin systems, carbon fibers and composite materials, and a variety of other specialty products, including composite golf shafts. MRC's Vertical integration advantage, the ability to design, develop and manufacture any combination of resins and fibers, sets them apart from their competition and gives them a competitive advantage. Today, MRC is recognized as the world leader in manufacturing and supplying carbon fiber and composite materials for performance based sporting goods applications.