WHAT'S NEW

MRC GOLF, INC. Debuts the BASSARA™ P-Series

- MRC Press Release - April 07, 2014


BASSARA™ P-Series

MRC GOLF, INC. Debuts the BASSARA™ P-Series

Carlsbad, CA - (April 7, 2014) - MRC GOLF, INC. has officially introduced the BASSARA™ P-Series ultralight shaft. Like other BASSARA™ models, this is not simply a redesigned, lightweight version of our heavyweight models. Rather, it's a unique, premium design that incorporates the best materials, to give a stable feeling while still being lightweight.

Featuring the Phoenix emblem, the BASSARA™ P-Series utilizes elastic Titanium Nickel (TiNi) Wire in the tip section along with an optimized EI curve, for the utmost feel during your swing and at impact. Within the BASSARA™ series of products, this model was specifically designed for distance.

Also utilized in the BASSARA™ G- and W-Series, the TiNi Wire in the tip section is a super-elastic alloy that retains its elasticity and quickly reverts back to its original form, thus allowing for the shaft to revert to its original circular cross-section and efficiently transfer energy. The low-torque tip section is complemented by a stiff mid-section and moderate butt section. The result is a shaft that dynamically promotes energy transfer throughout the swing, while delivering a penetrating ball flight with low spin.

Compared to the clubhead speed of a club built with an average lightweight shaft not containing Tini Wire, the BASSARA™ P-Series' ball speed is increased by about 1.3 fps and 4-5 yards (this was done with robot testing, using a 146 fps clubhead speed).

 

Product Profile

BASSARA™ P-Series
BASSARA™ P-Series

Product Profile Pricing & Availability

The BASSARA™ P-Series is available beginning April 15 through MRC GOLF authorized retailers and dealers nationwide, and has a suggested retail price of $400.

It's offered in the following weights and flexes:

BASSARA™ P-Series 30 (L, R)
BASSARA™ P-Series 40 (L, R)
BASSARA™ P-Series 50 (R, S, TS)

Cosmetic Overview

The BASSARA™ P-Series' finish is produced using a silver alloy Ion Plating as a base coat, to give the effect of a burning orange look that emulates the flames of the bird of fire. The tribal look around the shaft logo is done in a hologram decal, further increasing the premium aesthetics.

 

About Mitsubishi Rayon / Graphite Shafts

MRC GOLF, INC. is a wholly owned subsidiary of Mitsubishi Rayon Co., LTD., dedicated to designing and developing high performance composite golf shafts for discerning golfers everywhere. MRC GOLF leverages their own resources and raw materials (vertical integration), which gives them a competitive advantage. Over the years, MRC GOLF has been a leading supplier of premium composite golf shafts worldwide. With many of the world's best players using Mitsubishi Rayon golf shafts, MRC GOLF has established itself as a dominant force in the golf industry.

Mitsubishi Rayon Co., LTD. (MRC) was established in 1933 as a manufacturer of rayon fibers. Since then, the company's interests have diversified to include specialized chemicals, plastics, and other synthetic fibers. Through continuous design and innovation, MRC has expanded its business focus into other areas that include resin systems, carbon fibers and composite materials, and a variety of other specialty products, including composite golf shafts. MRC's vertical integration advantage, the ability to design, develop and manufacture any combination of resins and fibers, sets them apart from their competition and gives them a competitive advantage. Today, MRC is recognized as the world leader in manufacturing and supplying carbon fiber and composite materials for performance based sporting goods applications.




www.mitsubishirayongolf.com

About Mitsubishi Rayon / Graphite Shafts