MRC GOLF DEBUTS DIAMANA™ W-SERIES - The Next-Generation White Board

- MRC GOLF Press Release - October 14, 2013

New! 3rd Generation Diamana™ W-Series

MRC GOLF, INC. DEBUTS DIAMANA™ W-SERIES - The Next-Generation White Board

Carlsbad, CA - (October 14, 2013) - MRC GOLF, INC. introduces the Diamana™ W-Series shaft for woods. This is the latest product in the long-standing Diamana™ brand that's captured more than 100 Tour wins globally since the company established its U.S. office in 2004. It's the next generation of the very successful and popular Diamana™ White Board, with advances that take the original's pure feel and sheer power to another level.

Building on the original White Board's signature tip-stiff profile for better players, the Diamana™ W-Series has a modified and slightly stiffer butt section than the original, along with the traditional stiffer tip and mid section. This profile helps shot dispersion stay tight, with a low launch trajectory and low spin, plus a satisfying feel and feedback. Golfers of all abilities -- especially those with higher swing speeds -- can swing away confidently, knowing that their shot flight will be straighter. The Diamana™ W-Series will yield a more stable feel, as well. As a result, it's an ideal shaft for players seeking maximum control with low launch and spin.

Cutting-Edge Technology

MRC's proprietary 3G MDI Technology is the foundation of the next-generation Diamana™ Series, beginning with the B-Series in 2012. DIALEAD™ Pitch Fiber in the "hoop" plies of the butt section allows our engineers to precisely fine-tune the torque and bend profile of the Diamana™ W-Series, ensuring that the clubhead remains stable throughout the swing and impact -- delivering a penetrating ball flight with increased accuracy. Compared to multi-axis weaves, 3G MDI has less open space, giving less room for the fibers to bend and allowing for a stronger, more-consistent design.

This technology allows us to maintain the outstanding quality and consistency of our products, from shaft to shaft and flex to flex. Players and club builders rely on it, which is why we've been so successful on tour.


Product Profile

Diamana™ W-Series

Product Profile Pricing & Availability

The Diamana™ W-Series will be available through MRC GOLF authorized retailers and dealers nationwide beginning October 15, and will have a suggested retail price of $400.

The shaft is offered in the following weights and flexes: 50 R/S/X, 60 R/S/X, 70 S/X, and 80 S/X.


About Mitsubishi Rayon / Graphite Shafts

MRC GOLF, INC. is a wholly owned subsidiary of Mitsubishi Rayon Co., LTD., dedicated to designing and developing high performance composite golf shafts for discerning golfers everywhere. MRC GOLF leverages their own resources and raw materials (vertical integration), which gives them a competitive advantage. Over the years, MRC GOLF has been a leading supplier of premium composite golf shafts worldwide. With many of the world's best players using Mitsubishi Rayon golf shafts, MRC GOLF has established itself as a dominant force in the golf industry.

Mitsubishi Rayon Co., LTD. (MRC) was established in 1933 as a manufacturer of rayon fibers. Since then, the company's interests have diversified to include specialized chemicals, plastics, and other synthetic fibers. Through continuous design and innovation, MRC has expanded its business focus into other areas that include resin systems, carbon fibers and composite materials, and a variety of other specialty products, including composite golf shafts. MRC's vertical integration advantage, the ability to design, develop and manufacture any combination of resins and fibers, sets them apart from their competition and gives them a competitive advantage. Today, MRC is recognized as the world leader in manufacturing and supplying carbon fiber and composite materials for performance based sporting goods applications.


About Mitsubishi Rayon / Graphite Shafts