WHAT'S NEW

MRC GOLF, INC. Introduces the KURO KAGE™ Silver TiNi, The Second Generation KURO KAGE™ Silver Wood Series

- MRC GOLF Press Release - August 14, 2013

Hi there,

We hope the summer golf season has been treating you well. We at MRC Golf have certainly enjoyed it, as 2013 has been a banner year for our brand. Through mid-July on tour, our products have scored five Tour victories and captured the driver shaft count 23 times. *Amateurs are benefiting from MRC shafts, as well. At the PGA Merchandise Show in January, we debuted the new ion-plated Diamana™ B-series, our first shaft to use 3G M.D.I. technology featuring DIALEAD™1 and Tough-Qure™ to deliver tour-proven performance and superior stability to players of all abilities. Then this spring, we introduced to serious golfers the KURO KAGE™ Tour Edition with Titanium Nickel (TiNi) wire that was incredibly popular among Tour pros last year as a prototype. It's for players who benefit from a profile that's soft in the middle and balanced by stiff tip and butt sections. And now we're even more excited: In August, we're unveiling another premium KURO KAGE™ product, the Second-Generation KURO KAGE™ Silver shaft featuring TiNi wire that has a softer butt section, but is stiffer in the tip and mid-sections. You'll see more details on it below.

We strongly believe these products will strike a chord with your customers. There's something for every skill level and price point, at both the premium and super-premium levels.

Thank you for your support!

 

WHAT'S NEW WITH KURO KAGE™

There are two additions to our KURO KAGE™ line this year. The KURO KAGE™ Tour Edition with TiNi wire employs super-premium, highly elastic TiNi wire that stretches and then immediately springs back to its original shape. Placed in the tip section, that "whipping effect" gives the clubhead additional thrust and energy release through impact, creating an explosive kick and a low-spin, penetrating ball flight. It also yields the ideal combination of accuracy and soft feel. This prototype shaft has wowed Tour pros and has been available exclusively through our network of Authorized Dealers since May.

Meanwhile, the Second-Generation KURO KAGE™ Silver Series with TiNi wire will also be released by the end of August. It's ideal for players wanting explosive distance that's reliable and repeatable. The shaft incorporates its predecessor's identical bend profile and the same High Density Prepreg in the lower third of the shaft, to boost consistent performance, stability and feel. This revised version will also incorporate TiNi wire technology into the tip section, much like the KURO KAGE™ Tour Series.

 

Q. What makes the Diamana™ B-Series different than the original and second-generation Diamana™ Blue Boards?

A. First, the B-Series' materials (stronger DIALEAD™ Pitch Fiber instead of traditional carbon fiber for better energy transfer, and Tough-Qure™ prepreg for superior feel and feedback) help shots go straighter and farther, while feeling better. Secondly, the 3G M.D.I. technology allows our engineers to fine-tune both the bend and torsion profiles, to increase the overall controllability and minimize ovaling. Plus, it gives us precision control over stiffness, stability and feel.

Q. Why is there such a big price difference between the KURO KAGE™ Tour Edition and the other KURO KAGE™ profiles?

A. The KURO KAGE™ Tour Edition uses more-expensive, higher-modulus (40 ton/mm2) materials for improved performance and feel, and is manufactured at the same facility in Japan that makes all Mitsubishi Rayon Tour prototypes.

 

LINEUP CHANGES

We've added new iron weights to our KURO KAGE™ Black line: Originally offered in 50 L-flex and 70 A/R/S-flex, we now additionally have 50 A-flex, 60 L/A/R/S-flex, 80 R/S-flex and 90 R/S-flex.

TECH TALK WITH ENGINEER IBUKI

How does MRC make prepreg with TiNi wire in it?
Ibuki: We start with a layer of carbon fiber. On top of that, we lay the TiNi wires followed by another sheet of carbon fiber. The final product is a prepreg sheet that contains TiNi wire.

How long are the TiNi wire segments in the prepreg?
Ibuki: The strands of TiNi wires used in our shafts vary, depending on the shaft series. The KURO KAGE™ Tour Edition contains segments of wire that are approximately 12 inches long, while the Second-Generation KURO KAGE™ Silver contains segments that are approximately 8 inches long.

What performance benefits does the TiNi wire provide?
Ibuki: The TiNi wire's extreme elasticity provides stability, consistency, feel and increased energy release through the hitting zone - benefiting golfers of all skill levels.

 

Diamana™ B-Series: This "smooth" profile appeals to golfers looking to take power and control to a new level, with maximum energy transfer. This 46-inch wood shaft ($450) comes in flexes of 50 R (55g, 4.3 torque), 50 S (57g, 4.2), 50 X (60g, 4.2), 60 R (62g, 3.8), 60 S (64g, 3.6), 60 X (67g, 3.5), 70 S (74g, 3.0), 70 X (77g, 2.9), 80 S (84g, 2.8) and 80 X (87g, 2.8).

KURO KAGE™ Black Iron: For players of all skill levels seeking stability and versatility that matches the performance characteristics of the KURO KAGE™ Black wood and hybrid shafts, this mid-kick point, 42-inch iron shaft ($60) is offered in flexes of 50 L (53g, 5.0 torque), 50 A (53g, 5.2), 60 L (57g, 5.1), 60 A (60g, 5.0), 60 R (63g, 4.9), 60 S (66g, 4.9), 70 A (73g, 3.5), 70 R (75g, 3.5), 70 S (75g, 3.5), 80 R (80g, 4.1), 80 S (83g, 3.9), 90 R (90g, 3.5) and 90 S (93, 3.5).

KURO KAGE™ Tour Edition: For players who benefit from a shaft profile with stiff tip and butt sections, plus a softer mid-section, these 46-inch wood shafts ($400) come in flexes of 60 S (62g, 3.4 torque), 60 X (65g, 3.6), 70 S (71g, 3.0), 70 X (74g, 3.0) and 70 XX (77g, 3.0). Second-Generation KURO KAGE™ Silver with TiNi wire: For better players, it comes in weights of 60 R/S/X, 70 S/X and 80 X in wood shafts ($300) and 80 R/S/X in hybrid shafts ($100).

 

ABOUT MITSUBISHI RAYON GOLF SHAFTS

MRC GOLF, INC. is a wholly owned subsidiary of Mitsubishi Rayon Co., LTD., dedicated to designing and developing the world's finest composite golf shafts in performance and quality. MRC GOLF leverages their own resources and raw materials (vertical integration), which gives them a competitive advantage. Over the years, MRC GOLF has been a leading supplier of premium composite golf shafts worldwide. With many of the worlds best players using Mitsubishi Rayon golf shafts, MRC GOLF has established itself as a dominant force in the golf Industry.

ABOUT MITSUBISHI RAYON

Mitsubishi Rayon Co., LTD. was established in 1933 as a manufacturer of rayon fibers. Since then, the company's interests have diversified to include specialized chemicals, plastics, and other synthetic fibers. Through continuous design and innovation, MRC has expanded its business focus into other areas that include resin systems, carbon fibers and composite materials, and a variety of other specialty products, including composite golf shafts. MRC's Vertical integration advantage, the ability to design, develop and manufacture any combination of resins and fibers, sets them apart from their competition and gives them a competitive advantage. Today, MRC is recognized as the world leader in manufacturing and supplying carbon fiber and composite materials for performance based sporting goods applications.


For additional information: www.mitsubishirayongolf.com or
Contact: info@mrc-golf.com
Telephone: (760) 929-0001


1 DIALEAD™ is the registered trademark of Mitsubishi Plastics, Inc.