WHAT'S NEW

MRC GOLF, Inc. Introduces the New Diamana +PLUS™ Series

- MRC GOLF Press Release - June 29, 2012

New! Diamana +PLUS™ Series

MRC GOLF, Inc. Introduces the New Diamana +PLUS™ Series

Carlsbad, CA - (July 02, 2012) - MRC GOLF, INC. Introduces the Diamana +PLUS™ Series, the latest addition to our family of premium golf shafts. This new series of shafts combines the premium materials of the Original Diamana™ Series with the M.D.I. (Multi-Dimensional Interlay) Technology developed for the Second Generation Diamana™ Series. The Diamana +PLUS™ Series delivers bend profiles similar to the Second Generation Diamana™, while retaining the feedback and feel of the Original Series.

This new Diamana +PLUS™ Series will also incorporate a "progressive torque" system that optimizes performance by matching a shaft's torque and shaft frequency to deliver optimal performance for players of all abilities.

 

Product Profile

Diamana™ +PLUS Series

Product Profile Pricing & Availability

The new Diamana +PLUS™ Series will be available through MRC GOLF Authorized Retailers and Dealers nationwide beginning July 2nd and will have a suggested retail price of $300 USD for the wood shafts and $180 for the hybrid shafts.

Product Profile Bend Profile

The Diamana +PLUS™ Series will be offered in two bend profiles; S+ Series (Blue Board) and D+ Series (White Board). And for the first time each Diamana™ profile will have a complimentary hybrid profile.

The S+ Series (BLUE BOARD) profile will feature MRC's signature "smooth" bend profile offering "balanced" stiffness on both ends of the shaft with a slightly "stiffer" mid and butt-section than both the Original S-Series and Kai'li™ to deliver the enhanced feel of the Original S-Series profile and stability at impact of Kai'li™.

The D+ Series (WHITE BOARD) profile will feature a more tip-stiff profile reminiscent of the Original D-Series and 'ahina™, yet offer a slightly "firmer" butt-section vs. Original to deliver the signature feel of the Original D-Series and the consistent lower launch and spin associated with this type of profile.

The Diamana +PLUS™ Series is available in the following weights and flexes:

PRODUCT NAME Diamana +PLUS™ Series
S+ Profile Wood Shafts
WEIGHTS AVAILABLE 60 R,S,X
70 S,X
80 S,X

PRODUCT NAME Diamana +PLUS™ Series
D+ Profile Wood Shafts
WEIGHTS AVAILABLE 60 R,S,X
70 S,X
80 S,X

PRODUCT NAME Diamana +PLUS™ Series
S+ Profile Hybrid Shafts
WEIGHTS AVAILABLE 70 R,S,X
80 R,S,X

PRODUCT NAME Diamana +PLUS™ Series
D+ Profile Hybrid Shafts
WEIGHTS AVAILABLE 90 S,X
100 X

 

About Mitsubishi Rayon / Graphite Shafts

MRC GOLF, INC. is a wholly owned subsidiary of Mitsubishi Rayon Co., LTD., dedicated to designing and developing high performance composite golf shafts for discerning golfers everywhere. MRC GOLF leverages their own resources and raw materials (vertical integration), which gives them a competitive advantage. Over the years, MRC GOLF has been a leading supplier of premium composite golf shafts worldwide. With many of the world's best players using Mitsubishi Rayon golf shafts, MRC GOLF has established itself as a dominant force in the golf industry.

Mitsubishi Rayon Co., LTD. (MRC) was established in 1933 as a manufacturer of rayon fibers. Since then, the company's interests have diversified to include specialized chemicals, plastics, and other synthetic fibers. Through continuous design and innovation, MRC has expanded its business focus into other areas that include resin systems, carbon fibers and composite materials, and a variety of other specialty products, including composite golf shafts. MRC's vertical integration advantage, the ability to design, develop and manufacture any combination of resins and fibers, sets them apart from their competition and gives them a competitive advantage. Today, MRC is recognized as the world leader in manufacturing and supplying carbon fiber and composite materials for performance based sporting goods applications.



www.mitsubishirayongolf.com

About Mitsubishi Rayon / Graphite Shafts