WHAT'S NEW

MRC GOLF INTRODUCES THE 50-GRAM JAVLNFX Y-SERIES AT THE PGA MERCHANDISE SHOW

- MRC GOLF Press Release - January 21, 2011

MRC GOLF INTRODUCES THE 50-GRAM JAVLNFX™ Y-SERIES AT THE PGA MERCHANDISE SHOW

Carlsbad, CA - (January 21, 2011) - MRC GOLF, INC. introduces the addition of the 50-Gram JAVLNFX Y-Series of shafts to its family of premium performance products. The new Y-Series of Wood shafts offers the benefits of lightweight shaft technology combined with the versatility the JAVLNFX Series has become known for. The new JAVLNFX Y-Series will make its debut at the 2011 PGA Merchandise Show in Orlando, Florida and will become available through Mitsubishi Rayon's network of authorized dealers in spring of this year.

JAVLNFX™ Y-SERIES WOOD SHAFT

The JAVLNFX Y-Series is the perfect lightweight addition to the performance oriented JAVLNFX Series. This new profile incorporates a similar blend of conventional and innovative materials used throughout the JAVLNFX Series to maximize the performance of this unique 50 gram profile. Offering a mid-high trajectory, combined with surprising stability and control, the new Y-Series provides the versatility to suit players of all abilities.

 

Pricing & Availability

The new JAVLNFX Y-Series shaft will be officially launched in the U.S. at the upcoming 2011 PGA Merchandise Show in Orlando, FL and will be available through MRC GOLF Authorized Retailers and Dealers nationwide. The JAVLNFX Y-Series has a suggested retail price of $125 USD and is available in the following weights and flexes: 50 Gram L, R, S, X

The JAVLNFX Series. Technology for every player.

The JAVLNFX M-Series utilizes a specialized carbon fiber in the tip section called TRH50, designed internally by Mitsubishi Rayon engineers. This unique-to-Mitsubishi Rayon fiber has higher elasticity characteristics (than similar fibers from other companies), which helps control and minimize material deformation. The result is an extremely versatile and responsive, moderate torque shaft that delivers mid launch and spin.

The JAVLNFX V-Series utilizes a proprietary carbon fiber called MR60H, throughout the length of the shaft. This unique-to-Mitsubishi Rayon fiber has a higher density of carbon fiber (than similar materials in the same category), which enhances material tensile strength. The result is increased stability and control in a moderate torque shaft that delivers low/mid launch and low/mid spin.

 

ABOUT MITSUBISHI RAYON GOLF SHAFTS

MRC GOLF, INC. is a wholly owned subsidiary of Mitsubishi Rayon Co., LTD., dedicated to designing and developing the world's finest composite golf shafts in performance and quality. MRC GOLF leverages their own resources and raw materials (vertical integration), which gives them a competitive advantage. Over the years, MRC GOLF has been a leading supplier of premium composite golf shafts worldwide. With many of the worlds best players using Mitsubishi Rayon golf shafts, MRC GOLF has established itself as a dominant force in the golf Industry.

ABOUT MITSUBISHI RAYON

Mitsubishi Rayon Co., LTD. was established in 1933 as a manufacturer of rayon fibers. Since then, the company's interests have diversified to include specialized chemicals, plastics, and other synthetic fibers. Through continuous design and innovation, MRC has expanded its business focus into other areas that include resin systems, carbon fibers and composite materials, and a variety of other specialty products, including composite golf shafts. MRC's Vertical integration advantage, the ability to design, develop and manufacture any combination of resins and fibers, sets them apart from their competition and gives them a competitive advantage. Today, MRC is recognized as the world leader in manufacturing and supplying carbon fiber and composite materials for performance based sporting goods applications.


For additional information: www.mitsubishirayongolf.com or
Contact: info@mrc-golf.com
Telephone: (760) 929-0001