MRC GOLF INTRODUCES BASSARA™ ULTRA-LITE AND BASSARA™ HYBRID
- MRC GOLF Press Release - January 16, 2007
Carlsbad, CA, January 16, 2007 . . . MRC GOLF, INC. is proud to announce the addition of two new Bassara shafts to the family of premium products from Mitsubishi Rayon. Along with Diamana® White Board, the new Bassara™ Ultra-Lite and Bassara™ Hybrid shafts will debut at the upcoming PGA Merchandise Show and will round out MRC GOLF's collection of premium, high performance shafts.
Players have come to know Bassara from MRC GOLF's initial roll out of the shaft on the US TOUR and to retailers in early 2006. The collection is known for offering golfers a balance of performance and playability that enables it to fit a wide range of abilities, from amateurs to top tour players.
"The Bassara Hybrid has outstanding overall performance characteristics and a feeling at impact that players are going to love. The Ultra-Lite designs are incredibly stable when you consider that they are in the 40 and 50-gram ranges," said Larry Bischmann, Director of North America for MRC GOLF. "Our unique ability to make shafts from scratch using the best materials available worldwide continues to set us apart from the competition. The Bassara line has already shown that it will work for players at the highest level, but its smooth bend profile and a moderate torque value will work well for golfers of all skill levels."
Bassara Ultra-Lite is available in Stiff, Regular and Lite flexes, in 43 and 53-gram weight ranges. Bassara Ultra-Lite's unique bend profile allows for maximum clubhead speed without sacrificing stability at impact.
Bassara Hybrid comes in X-Stiff, Stiff, and Regular flexes, in the 83-gram weight range. Bassara Hybrid was developed to complement the next generation in utility club design. The shaft's unique design optimizes ball flight while providing unmatched feel and control. This combination enables the discerning player the ability to achieve their specific performance requirements, whether replacing a long-iron or fairway wood.
MRC GOLF has two main product lines – Diamana and Bassara. The Diamana Series consists of Diamana Blue Board, Red Board, and White Board. The Bassara Series consists of Bassara, Bassara Ultra-Lite, and Bassara Hybrid.
For more information, go to www.mitsubishirayongolf.com and for information about becoming an authorized dealer, please call Mark Gunther at 760.929.0001. Press members will be able to preview the new line-up at the PGAMerchandise Show Demo Day on January 24th, or at MRC GOLF's showroom (W306A) during normal exhibition hours.
ABOUT MITSUBISHI RAYON GOLF SHAFTS
MRC GOLF, INC. is a wholly owned subsidiary of Mitsubishi Rayon Co., LTD., dedicated to designing and developing the world's finest composite golf shafts in performance and quality. MRC GOLF leverages their own resources and raw materials (vertical integration), which gives them a competitive advantage. Over the years, MRC GOLF has been a leading supplier of premium composite golf shafts worldwide. With many of the world's best players using Mitsubishi Rayon golf shafts, MRC GOLF has established itself as a dominant force in the golf industry.
ABOUT MITSUBISHI RAYON
Mitsubishi Rayon Co., LTD. was established in 1933 as a manufacturer of rayon fibers. Since then, the company's interests have diversified to include specialized chemicals, plastics, and other synthetic fibers. Through continuous design and innovation, MRC has expanded its business focus into other areas that include resin systems, carbon fibers and composite materials, and a variety of other specialty products, including composite golf shafts. MRC's vertical integration advantage, the ability to design, develop and manufacture any combination of resins and fibers, sets them apart from their competition and gives them a competitive advantage. Today, MRC is recognized as the world leader in manufacturing and supplying carbon fiber and composite materials for performance based sporting goods applications.